TRU Flavors

Ingredient Standards

We keep labels clean: simple ingredients, mindful oils, no artificial colors or flavors, and heat & eat options ready in ≤ 5 minutes.

Our Clean Label Pledge

No refined flours

We rely on whole or minimally processed bases.

No artificial colors or flavors

Ingredient lists you can pronounce.

Mindful oils

We favor olive, coconut, and avocado oil; no corn, soy, safflower, sunflower, grapeseed, or partially hydrogenated oils.

Short, transparent labels

Real spices, herbs, vegetables—clearly labeled.

We’re not offering medical advice. If you have a specific condition or sensitivity, consult a qualified professional.

Gundry-aligned, with transparency

Aligned with common "yes" foods

We emphasize leafy greens, cruciferous veg, herbs/spices like ginger and turmeric, and mindful fats like olive, avocado, and coconut oils.

What we avoid

Refined flours and starches, artificial colors/flavors, partially hydrogenated oils, and common seed oils like corn, soy, safflower, sunflower, grapeseed.

About Dr. Steven Gundry’s lists

Some items on Gundry’s "No" list (e.g., tomatoes, legumes, certain nuts, A1 dairy) appear in global cuisines. We label transparently so you can choose what fits your approach.

Reference: Dr. Steven Gundry’s publicly available “Yes” and “No” lists (see source). This content is informational, not medical advice.